To promote Fox TV's supernatural thriller 'Outcast' Premier PR created a pop-up Bed and Breakfast experience in Shoreditch that members of the public, celebrities and journalists could spend the night... if they dared. Working with prop builders Wild Creations and the magic team behind Dynamo and Troy, I worked with the creative team designing horror sequences, soundscapes and enhancing special effects, as well as creating video content and physical signage. The experience was launched by Phillip Glenister and featured in the Mail, Sun, Star, Evening Standard and Radio 1.