Working with Premier PR and Nat Geo WILD I helped design a powerful sculpture for one of the most successful PR stunts in recent years. The Clockwork Lion was made entirely from clock parts, including movement and sound, and was unveiled by Countdown's Rachel Riley in Trafalgar Square to highlight the plight of the lion, with time running out for the species if we don't act now. Media to run the story included The Times, Telegraph, The i, Daily Mirror, Evening Standard, Metro and Sky News.
I also created large format signage for the PR launch which were displayed in the square alongside the lion, as well as social media infographics, as seen below.
